Aquele que é provavelmente o evento mais aguardado do ano – o Web Summit – está mesmo aí à porta (começa já na próxima segunda-feira) e eu não o vou perder por nada este ano! Apesar de ir em trabalho, assim como quase toda a gente que conheço, há palestras que, como bloggers, não devíamos perder. Aqui estão algumas delas que até agrupei por dias. 🙂

No ano passado tive um daqueles bilhetes grátis para mulheres, mas sem eu saber o meu namorado marcou-nos viagem para Dublin (onde se realizava o Web Summit antes de passar a ser em Lisboa) precisamente nessa semana, pelo que acabei por não poder ir. No início deste ano, logo em Janeiro, comprei logo bilhete para a edição deste ano a um preço super simpático e fiquei felicíssima. Depois, andei o resto do ano a ansiar pela semana do Web Summit e agora que está a chegar, não posso deixar de me sentir entusiasmada como o que vou poder ver, ouvir e fazer por lá!

Vejamos então as palestras que nenhum blogger que leve a série a produção e monetização de conteúdos deve perder. 🙂

Terça-feira, dia 7 de Novembro

So you think you’re funny (11h)

Creatiff

• David Schneider – Co-Founder & Creative Director, That Lot

Influencing # Instagram (11:05)

PandaConf

How do you become an influencer and what does it take to make a real impact in this space? This panel will bring together an advertising legend, an Instagram influencer and the person who makes Facebook and Instagram influencer marketing a reality for global brands.

• John Hegarty – Co-Founder & Creative Director, BBH & Whalar Neil Waller Neil Waller
• Neil Waller – Co-Founder & CEO, Whalar
• Murad & Nataly Osmann – Executive Producers, Instagram Stars
• Blathnaid Healy – Senior Editor, CNN Digital Worldwide

Beyond display: How publishers are approaching content monetisation (11:45)

PandaConf

Publishers used to rely entirely on display ad revenues for online monetization, but with the growth of ad blockers and ad blindness, and the increasing power of Facebook and Google, publishers need to expand their revenue horizons in order to prosper. In this panel with some of the world’s top publishers, we explore the ways publishers are driving growth and innovation beyond traditional display advertising.

• David Perpich – President, The Wirecutter Fred Santarpia
• Fred Santarpia – Chief Digital Officer, Conde Nast
• Alicia Navarro – CEO, Skimlinks

Creativity, love, and happiness (14:35)

Creatiff

• Pamela Pavliscak – Founder, Change Sciences Jacob Greenshpan
• Jacob Greenshpan – UX Strategy Consultant, Google Ethan Imboden
• Ethan Imboden – Head of Venture Design, frog
• Martin Swant Martin Swant – Writer, Adweek

Follow me too (14:53)

Centre Stage

• Murad & Nataly Osmann -Executive Producers, Instagram Stars

Making content matter (16:15)

Panda Conf

• Till Faida – Founder & CEO, eyeo/Adblock Plus Meredith Artley Meredith Artley
• Editor-in-Chief, CNN Digital Chris Duncan
• Chris Duncan – Managing Director, Times and Sunday Times, News UK
• Sabrina Siddiqui – Political Reporter, The Guardian

 

Quarta-feira, dia 8 de Novembro

How brands can build customer trust with social (11:15)

PandaConf

How do brands build customer trust with social as it increasingly becomes the building block on which a company’s brand is defined? Sprinklr CEO Ragy Thomas shares his insights.

• Ragy Thomas – Founder, Sprinklr

SEO in 2018 with Rand Fishkin (11:50)

What lies ahead for SEO? The Wizard of Moz, Rand Fishkin will share his insights on key trends for 2018 and beyond.

• Rand Fishkin – Wizard of Moz, Moz

Breaking through the online noise: A roadmap to success (12:25)

Monetising content has never been more challenging, but it’s still not impossible. This panel will discuss how you can still make content pay in 2017 and beyond.

• Greg Mason – CEO, Purch
• Fiona Campbell – Controller, BBC News Online, BBC
• Sachin Kamdar – CEO, Parse.ly
• John Hall – Co-Founder & CEO, Influence & Co.

The rockstars of SEO (15:10)

PandaConf

• Rand Fishkin – Wizard of Moz, Moz
• John Lincoln – CEO, Ignite Visibility
• Martin Swant – Writer, Adweek

Quinta-feira, dia 9 de Novembro

Cult of Personality (11:55)

Centre Stage

How do you build a devoted fanbase purely based on the “brand of you” engaging with millions around the world?

• Jenna Marbles – YouTube Star
• Alfie Deyes – YouTube Star, Pointless Blog
• Mark Russell – Managing Editor, British Vogue

Mouth watering video: Gorging on food porn (14:35)

PandaConf

Foodie culture has captured the public zeitgeist in many forms. But what happens when a competitive eater and digital content studio join forces? Eyal Baume and Matt Stonie will share how you make compelling food porn for the online masses?

• Eyal Baumel – CEO, Yoola
• Matt Stonie – Competitive eater and YouTube star
• Shalini Sharma – Director of Video Development, Fast Company

 

E vocês, vão ao Web Summit? Que palestras mais esperam ver por lá? 😀